But communication goes beyond visuals. Ubiquitous branding – posters, billboards, and public service announcements – will saturate the city, ensuring everyone sees the DPCC’s message. Influencer marketing will amplify this message by leveraging trusted voices in the community.
Social media becomes a hub for education. Engaging content informs the public about air quality’s impact on health and potential solutions. Additionally, exploring sonic branding – unique soundscapes or audio clips – can create a deeper emotional connection with the issue.

By combining a strong brand identity, ubiquitous outreach, social media engagement, and potentially sonic branding, this project empowers Delhi residents to take action. The goal: cleaner air, improved public health, and a positive environmental impact.