Purecure wasn’t just a client; it was a mission. As the lead graphic designer for one of India’s first CBD oil brands, I had the opportunity to be at the forefront of a wellness revolution. The biggest challenge? Educating the audience about this revolutionary product and breaking down the stigma surrounding CBD.

We knew visuals could be a powerful tool for education and destigmatization. Instead of stock photos, we commissioned product photoshoots that showcased Purecure’s oils in real-world scenarios – promoting relaxation, focus, and overall well-being. These authentic visuals resonated with viewers and helped them connect with the potential benefits of CBD.

But visuals weren’t enough. We needed to create an engaging narrative. That’s where motion graphics came in. We crafted dynamic animations that explained the science behind CBD and its potential health benefits in a clear and concise way. These animations, paired with fun educational videos and social media posts, fostered a sense of understanding and trust in the brand.

This wasn’t just about design; it was about opening minds and promoting a new approach to wellness. By creating engaging visuals and informative content, we helped Purecure become a trusted voice in the Indian CBD market. Their journey is a testament to the power of design to educate, enlighten, and pave the way for positive change.