bacardi
social media
Bacardi’s #InfusingEveryday campaign was all about injecting life’s moments with a touch of Bacardi magic. As a contract designer for this project, I had the pleasure of crafting a three-post social media series that brought this concept vibrantly to life.
My designs transcended the realm of static images. Through engaging visuals and captivating storytelling, each post captured the essence of infusing everyday experiences with a Bacardi twist. Whether it was about educating the audience about where and how their favourite cocktails originated or to portray a mundane commute infused with an adventurous spirit, the campaign showcased Bacardi’s ability to elevate the ordinary.
This project allowed me to tap into my creative energy and design visually compelling social media content that resonated with Bacardi’s target audience. The campaign successfully amplified the #InfusingEveryday movement across their social media channels, sparking conversation and engagement.