foxtrot
creative direction

Foxtrot isn’t your average restaurant. It’s a vibrant tapestry woven from delicious food, pulsating music, and cutting-edge art. As the lead designer for this project at Blue Vector, I had the privilege of collaborating with Foxtrot’s visionary team and some of India’s most exciting creative minds.

Description

This project was more than just design; it was a full-fledged brand experience. We worked hand-in-hand with Foxtrot to establish their unique identity – a haven for the unconventional, the rebellious, and the out-of-the-box thinkers across Bangalore, Delhi, and Gurgaon.

Here’s a glimpse into what we accomplished:

Brand Positioning & Strategy: We helped Foxtrot articulate their core values and translate them into a cohesive brand message.
Social Media Strategy & Execution: We crafted a social media strategy that resonated with their target audience, creating engaging content across various platforms. This included eye-catching visuals, captivating copywriting, and strategic campaign execut

Foxtrot

Event Curation: Foxtrot is all about experiences, and we curated on-site events that embodied their spirit – music nights featuring India’s top talent, streetwear showcases, graffiti workshops, and stunning fine art exhibitions.
Digital & Print Media Collateral: From eye-catching menus and signage to vibrant posters and social media graphics, we designed a comprehensive suite of materials that brought Foxtrot’s brand identity to life.

Invites & Emailers : We created stylish and engaging invites and emailers for their diverse events and promotions, ensuring a consistent brand experience across all touchpoints.

Motion Graphics : We added an extra layer of dynamism to their social media campaigns with captivating motion graphics that showcased Foxtrot’s energy and vibrancy.

Collaborating with the Best: Perhaps the most rewarding aspect of this project was the opportunity to work alongside India’s leading artists. We brought together musicians, street-wear designers, graffiti artists, and fine art creators, allowing their unique voices to shape the Foxtrot experience.