volvo
social media

Volvo Cars India has long been known for its subtle, targeted approach, crafting vehicles that prioritize safety, luxury, and performance for a niche market. We’re taking their social media presence to the next level with this social media mandate project, aiming to create a more engaging and relatable brand voice.

While Volvo’s core strengths remain at the forefront, we’ll explore new ways to connect with a target audience seeking a premium lifestyle. This means moving beyond product-centric posts.

Imagine user-generated content showcasing the Volvo spirit, aspirational travel stories that come alive with a Volvo, and glimpses into the enriched life Volvo ownership provides

Building a community is also key. Interactive polls, Q&A sessions with Volvo enthusiasts, and leveraging trending social media moments will foster conversations and connections. Strategic partnerships with influencers who embody the Volvo brand values can further expand reach and resonate with a wider audience.

This multifaceted approach aspired to position Volvo Cars India not just as a car manufacturer, but as a brand that reflects a sophisticated and aspirational lifestyle.